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C:\HEYEFI \WORK
PROJECT 001 / 007
STATUS BROWSING
■Work About Playground

Art Director specializing in branding, web, and motion. Been designing since noticing things nobody else cared about. Grew up. The obsession didn't. Now turning that into experiences people love.

Highlighted Projects

Art Director specializing in branding, web, and motion. Been designing since noticing things nobody else cared about. Grew up. The obsession didn't. Now turning that into experiences people love.

Highlighted Projects
01.
About

Challenge

Solution

Project Scope

    X @hey_efi Visit X?
    X @hey_efi Visit X?
    // Status
    Ongoing
    // Type
    Concepts
    Rejects
    Experiments
    // Rule
    No context.
    No apologies.
    // feed

    About

    Challenge

    Solution

    Deliverables
      About
      Efi Kabak
      ID EFI KABAK
      Signature MoveBreaking order just enough
      BugPerfectionism at 3AM
      Tempo90 BPM, 2x speed, slow burn
      Core LoopBuild, break, balance

      Efi Kabak
      ID EFI KABAK
      Signature Move Breaking order just enough
      Bug Perfectionism at 3AM
      Tempo 90 BPM, 2x speed, slow burn
      Core Loop Build, break, balance
      © HEYEFI-01-DESIGN   CLASS: HUMAN / V.1
      Independent Art Director working end-to-end across brand, UI, and motion.

      I've spent the last ten years shaping brands, building campaigns, and designing work that moves things — pitch decks that raised millions, product launches that reached millions, and brands that debuted on Nasdaq at $5B+.

      Every project from a single wordmark to a full campaign gets the same obsessive treatment. Hands dirty, details sweated, nothing shipped until it's right.

      Currently Senior Designer at @treasuretrove. First acquisition: a Pokémon illustrator with a $16M deal.

      [SERIAL NO: HEYEFI-01-DESIGN] [CLASS: HUMAN / V.1]